"Brand monitoring refers to the practice of tracking brand mentions and analyzing how people are talking about your product, service, or brand online or in real life."
"Tide's response was a high-profile example of a company keeping track of how the public talks about its products and brand."
"Brand monitoring gives insight into public perception of your brand's reputation, helping you gauge reactions to any public-facing company shifts."
"Having this information will help you make quick decisions to further invest in what's working or cut back on what isn't."
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