What Is an Intended Audience? How To Find Yours (2024) - Shopify
Briefly

Understanding your intended audience is crucial as it allows businesses to engage with the most likely customers—those who are primed to make a purchase.
An intended audience is a specialized segment of your broader target audience; it focuses on those with the highest intent of engaging with your product.
The 'Recommended for You' section in apps is a prime example of engaging intended audiences, narrowing down users based on their behavior and preferences.
Identifying your intended audience is essential for effective marketing; it ensures resources are allocated to those who are most likely to convert.
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