Retargeting ads aim to entice customers back to a website to complete actions like purchases or sign-ups, focusing on those who already expressed interest.
Website retargeting targets past visitors who didn't convert, reminding them of abandoned shopping carts and encouraging them to finalize their purchases.
Cross-channel retargeting leverages tracking pixels to monitor users across various devices, subtly reinforcing brand messages while they browse different websites.
Search engine retargeting capitalizes on user search keywords, displaying relevant ads across the web to potential buyers based on their specific interests.
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