Despite this garden burger buzz, however, the sector seems to be facing a notable slump. Beyond Meat, a leader in the sector, laid off 19% of its workforce last fall amid declining sales, while Impossible Foods - Beyond's biggest rival - cut 20% of its staff at the beginning of 2023.
Meanwhile, some alternative protein startups, such as Choppy and Hoxton Farms, are incorporating real animal fat into their products, rendering them useless for vegans and vegetarians.
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