Customers have taken to TikTok to express dissatisfaction with the new thinner Kirkland Signature Peppermint Bark, which is now priced higher than previous versions.
Before, the Peppermint Bark came in a large tub for $9.99, but now it is in a flat container with thinner pieces and costs $14.99.
The situation highlights the risks retailers face when implementing changes without clear communication, particularly among their dedicated customer base.
With the rise of social media, especially TikTok, customers can easily compare past and present products, leading to quick backlash against perceived decline in quality.
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