What Entrepreneurs Can Learn From the Liquid Death and Plunge Tub 'Freeze to Death' Campaign | Entrepreneur
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from Entrepreneur4 months ago
The collaboration between Liquid Death and Plunge was marked by its edgy branding, with Liquid Death aiming to 'murder' plastic bottles and Plunge focusing on unique aesthetic designs.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/5-lessons-from-the-liquid-death-and-plunge-tub-collaboration/480645
Their marketing strategy emphasizes doing things differently than competitors—Liquid Death utilizes a rebellious punk aesthetic, while Plunge combines that with affordability in design, appealing to a niche audience.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/5-lessons-from-the-liquid-death-and-plunge-tub-collaboration/480645
The 'Freeze to Death' cold plunge tub reflects a commitment to creating memorable experiences, appealing to those who embrace adventure and extreme sensations, allowing customers to fully immerse themselves in branding.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/5-lessons-from-the-liquid-death-and-plunge-tub-collaboration/480645
The limited-edition nature of the 'Freeze to Death' product, combined with high-quality design and unique marketing, showcases the importance of exclusivity in capturing consumer interest and promoting significant purchases.
Entrepreneurhttps://www.entrepreneur.com/growing-a-business/5-lessons-from-the-liquid-death-and-plunge-tub-collaboration/480645
Read at Entrepreneur
#liquid-death #plunge #cold-plunge-tub #marketing-strategy #branding
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