My role at Tactical focuses on uncovering commercial opportunities for brands within technology and utilizing emerging technologies such as AR, VR, AI, virtual worlds, and gaming platforms.
Camilla transitioned from an English Literature background to a tech-focused role by leveraging her research skills and interest in the relationship between identity, brands, and media.
Her career journey included roles in branding, social media strategy, and finally specializing in AR Strategy for retail, fashion, and luxury brands like Nike, Gucci, and LVMH.
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