SEO is undergoing continuous changes driven by digital advancements, shifting consumer expectations, and evolving guidelines, emphasizing the enduring importance of E-E-A-T.
With 95.32% of mobile users relying on Google, this highlights the crucial need for content creators to tailor their strategies to Google's optimization standards.
Click-through rates from Google search results show a sharp decline as positions drop, emphasizing the importance of ranking as high as possible in search results.
Despite AI's impact on search behavior, foundational elements like Experience, Expertise, Authoritativeness, and Trustworthiness remain essential for effective SEO.
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