Just an hour before midnight on Saturday, after several legal challenges and rumours of a potential buyout, the long-discussed TikTok ban was finally implemented in the United States, with users who attempted to access the app met with a notification banner stating that the app is no longer available in the US.
However, from the start, it offered a glimmer of hope by adding the statement 'we are fortunate that President Trump has indicated that he will work with us on a solution to reinstate TikTok once he takes office,' nodding to Trump's statement to NBC News that he plans to give TikTok a 90-day extension to be sold.
For now, the millions of creators and influencers who depend on TikTok for their livelihoods - many of whom didn't believe the ban was coming until it actually arrived - find themselves stuck in a sort of purgatory.
Even if the ban is eventually revoked, the events of this weekend show how fragile the social media ecosystem is for both the creators and brands that rely on these platforms to connect with followers and market to consumers.
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