Gen Z is the ultimate hustle generation. They don't want to be defined as just an athlete or just an activist, or just a patriot or just a business person.
For brands such as American Eagle that cater to Gen Z consumers, figures like Gauff allow them to tap a 'hustle' mentality in an authentic way.
51 percent of Gen Z consumers believe influencers create trends while only 15 percent believe brands drive zeitgeists.
These athletes have become some of the best storytellers because they weren't getting the same kind of coverage from mainstream media as their male counterparts.
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