'We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says

Tubi doesn't see itself in the streaming wars but as an observer; believes all platforms need each other in the entertainment ecosystem.

Tubi distinguishes itself from other free streamers in product experience, emphasizing the importance of ad-supported models in the industry and the need for industry empathy.

Acknowledge shift of advertising dollars into streaming and the impact on the industry; believes in the necessity of cooperation rather than competition among streaming platforms.

Recognizes the significance of multicultural viewers and emphasizes Tubi's unique growth trajectory in the streaming landscape.

Read at Digiday