YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbedNetflix's ad-supported tier shows growth potential by targeting $760 billion in CTV ad revenue this year.Ad revenue growth reflects a broader trend among streaming platforms adapting to digital advertising.
Brands are rethinking their CTV strategies as the channel maturesCTV is becoming a reliable and lucrative advertising channel for brands and advertisers.
'We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano saysTubi doesn't consider itself part of the streaming wars