#ad-supported-models

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EMARKETER
1 week ago
Marketing

YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed

Netflix's ad-supported tier shows growth potential by targeting $760 billion in CTV ad revenue this year.
Ad revenue growth reflects a broader trend among streaming platforms adapting to digital advertising. [ more ]
Digiday
4 months ago
Marketing

Brands are rethinking their CTV strategies as the channel matures

CTV is becoming a reliable and lucrative advertising channel for brands and advertisers. [ more ]
Digiday
2 months ago
Marketing

'We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says

Tubi doesn't consider itself part of the streaming wars [ more ]
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