Weaning mobile game players off in-app purchases with effective D2C marketing
Briefly

There is a lot of complexity in ensuring that a web shop can accept various payment types and navigate legal challenges.
Building and operating a world-class web shop is unrelated to developing a high-quality game, posing potential challenges for game creators.
Catering to high-value players initially can provide opportunities, particularly through VIP treatment and loyalty programs, yet expanding to a broader audience is essential for growth.
Read at VentureBeat
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