This Black Friday, Target faces unprecedented competition from not only Walmart and Amazon, but also surging Chinese retailers like Temu and Shein, each significantly boosting their marketing investments.
Target's latest earnings report revealed a mere 1.1% growth in same-store sales and a concerning 12% drop in EPS, indicating vulnerabilities as the holiday shopping season approaches.
Temu's aggressive strategy, including the acquisition of search engine keywords and a strong social media presence, positions it as a major threat to traditional US retailers including Target.
As Target struggles against formidable competitors with significant online strategies, it becomes evident that the holiday retail season may not be prosperous for this American retail giant.
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