The new multi-year deal between Bleacher Report and the NFL grants the digital sports brand access to official game footage for various platforms, underscoring its strong social media presence.
Brent Lawton of the NFL stated that this partnership with Bleacher Report enhances authenticity, potentially increasing engagement among sports fans, due to its large established audience.
As an official NFL content partner, Bleacher Report will access significant events like the Super Bowl and possess rights to monetize its NFL-related content through sponsorships.
Now in collaboration with the NFL, Bleacher Report holds digital content deals with all major U.S. sports leagues, widening its appeal and content variety significantly.
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