The trend in beauty has shifted towards edible aesthetics, with products providing nostalgia for millennials and a mix of irony and absurdity for Gen Z.
Today's beauty trends include unorthodox products like Velveeta hair dye and dill-pickle-flavored lube, catering to those with a sense of humor and appetite for novelty.
TikTok plays a key role in driving these trends forward, utilizing scarcity marketing strategies to create desire and urgency around limited-edition beauty drops.
As the cosmetic industry dips into food licensing, brands develop partnerships that allow them to use F&B's popularity to gain traction on social media platforms.
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