A 2023 survey found that 57% of Gen Z want to be social media influencers, attracted by the flexibility and pay potential. However, only 4% of the estimated 50 million global creators earn above $100,000 annually, making it a challenging endeavor. Many creators struggle with the unpredictability of income, particularly as social networks cut creator incentives. Experts suggest diversifying income streams and considering freelancing as a more stable alternative instead of fully relying on brand deals, which are increasingly variable and competitive.
More professionals will find success by being a well-rounded freelancer.
Collection
[
|
...
]