More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text.
Our studies found that more complex images in social media posts tended to capture greater attention, particularly during specific times of the day and with larger image sizes.
Using advanced eye-tracking technology, we observed that color complexity impacted attention significantly, suggesting that the subtleties of how we perceive images greatly influence engagement.
Interestingly, when images were combined with negative text, the advantages of color complexity diminished, indicating the interplay between visuals and accompanying messages.
Collection
[
|
...
]