Walmart is rewiring its e-commerce strategy with generative AI
Briefly

Suresh Kumar, CTO and CDO of Walmart, emphasized the need for technological adaptation, stating, 'A standard search bar is no longer the fastest path to purchase, rather we must use technology to adapt to customers' individual preferences and needs.' This underscores Walmart's shift towards creating a more personalized shopping experience in their e-commerce strategy.
Derek Schatz, group director for technology operations at Walmart, explained the capabilities of their chatbot, noting, 'It's not just prompting you into a workflow, but by simply saying, 'cancel my next order,' it can go through and take that action for you.' This highlights the advanced functionality of the chatbot driven by generative AI that enhances customer service.
Walmart has branded its new initiatives as 'adaptive retail' technologies, aiming to develop common global capabilities that can be deployed across various Walmart platforms, reinforcing the company's commitment to a seamless shopping experience.
Read at Retail Brew
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