Adweek3 weeks agoArtificial intelligenceWalmart Reveals How Gen AI and Augmented Reality Are Changing ShoppingWalmart's adaptive retail strategy integrates generative AI to enhance customer experiences across retail and ecommerce. [ more ]
Retail Brew3 weeks agoMarketingWalmart is rewiring its e-commerce strategy with generative AIWalmart is enhancing its e-commerce strategy by integrating new technologies, including an advanced AI chatbot for customer service and selling products on gaming platforms. [ more ]
EMARKETER2 months agoMarketingWhat is adaptive retail? 5 key stats on meeting consumers where they areRetail is evolving towards adaptive strategies focusing on convenience and personalization for customers' needs via digital channels. [ more ]