The article discusses how the strategies for helping customers discover brands have evolved significantly over the decades, moving from traditional advertising methods to modern digital approaches. Currently, the advent of artificial intelligence and voice agents is reshaping how brands are found, particularly through zero-click searches, where users receive answers directly without clicking on links. This shift challenges marketers to adapt their online visibility strategies, focusing less on visual web design and more on auditory customer interactions.
The playbook for helping customers find your brand is shifting drastically due to AI and zero-click searches, requiring marketers to rethink their strategies.
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