The merger of VMLY&R with Wunderman Thompson aimed to unite talent and resources for delivering top-tier creative, customer experience, and commerce solutions to major brands, involving nearly 30,000 employees across 64 markets under the VML banner.
"People are really rallying," says VML's global chief exec Jon Cook, highlighting the positive mindset and smooth transition of employees post-merger, attributing it to the energy and simplicity of the unified identity.
"It's been fantastic. People are really rallying. Everybody just loves the simplicity of it and the energy - the energy is great. It's been really lucky that people are in a very good, positive frame of mind." - Jon Cook, VML's global chief exec
"It's those little things that [help you] see the pride of it and remember that it's not just a management exercise but a full-on agency." - Jon Cook, highlighting the significance of small indicators like VML-branded apparel in reflecting employee pride post-merger.
The smooth transition into VML post-merger was facilitated by the overlap in knowledge, experience, and clientele between VMLY&R and Wunderman Thompson, both of which had handled work for prominent brands like Coca-Cola, Dell, and Microsoft.
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