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The Drum
1 month ago
Marketing

VML boss on how the network is shaping up 100 days into its mega-merger

The merger of VMLY&R with Wunderman Thompson under the unified banner of VML aimed to create a powerhouse entity focused on delivering creative solutions to big brands.
Smooth transition and positive mindset of employees have contributed to the successful merger, with little cultural friction and enthusiasm for the new unified identity. [ more ]
The Drum
5 months ago
Marketing

How KitKat said more with fewer words in digital

Nestlé and Wunderman Thompson won the OOH category at The Drum Awards for Digital Advertising.
The award-winning campaign was for KitKat and used the concept of 'breaks' to create an impactful OOH advertisement. [ more ]
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