"It's incredibly important to track the environmental impact of VIOOH's programmatic DOOH advertising activity. We are pleased to now have our second full year calculation, showing that once again, buying DOOH programmatically through VIOOH provides a clear point of difference for advertisers seeking to make more sustainable media choices."
"This means that programmatic DOOH (prDOOH) with VIOOH is on average more than 10x carbon emission efficient compared with programmatic display, due to its broadcast nature and far less complex supply chain."
"Globally, whilst 62% of marketers recognise prDOOH's ability to effectively deliver sustainable and eco-efficient reach, only 31% of marketers prioritise sustainability in their media decision-making process."
"The full year average emissions intensity compares favourably vs initial industry benchmarks of 3.6g CO2e per impression for programmatic display, and 4.8g CO2e per impression for programmatic video."
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