"DOOH has evolved from static billboards into sophisticated, digital-first assets that allow advertisers to connect with consumers in dynamic and measurable ways."
"In Australia alone, DOOH has experienced a remarkable growth trajectory, with 65% of all outdoor advertising revenue now coming from digital formats as of 2023."
"Recent studies show 79% of consumers report noticing and remembering place-based out-of-home ads, highlighting the importance of DOOH given the often-fragmented nature of media consumption today."
"This aligns with a recent campaign that ran on FRAMEN screens in Europe with Gustavo Gusto, who achieved a 62% increase in sales, proving FRAMEN screens to be reaching above and beyond industry standards."
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