When the owner of Coffee Milano Café, Josh Rashid, introduced a dance challenge for free coffee, he significantly increased foot traffic and engagement through social media.
This promotion not only generated a boost in business for the café, with many customers sharing their excitement online, but it also showcased the joy of community connection.
As a small business, we have to adapt and do what we can; it just shows how powerful social media is in reaching audiences effectively.
The response was overwhelming, with over 14,000 comments on their TikTok, highlighting the emotional impact of the joyful dancing videos shared online.
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