The CDCynergy Lite framework outlines best practices in social marketing, emphasizing the importance of defining the problem, understanding the audience through data collection, and recognizing social norms. These steps guide the development of targeted strategies and clear messaging. By testing messages and materials before full implementation, practitioners can ensure their approach resonates with the audience and effectively promotes desired behavioral changes. This structured process enhances the efficacy of social marketing efforts by aligning strategies with audience needs and perceptions.
A clear problem description will help you decide how best to address the problem and whether or not a social norms approach is appropriate.
Collecting information about your audience is critical for understanding their attitudes, beliefs, and behaviors related to the problem you are addressing.
Your strategy should clarify what you are aiming to achieve, defining goals and objectives along with a dissemination plan for message distribution.
Before disseminating your campaign, ensure you test the messages and materials to gauge their effectiveness and ensure they resonate with your audience.
Collection
[
|
...
]