Verve has appointed Grant Gudgel as its new SVP of marketing, a significant step in the company's strategy to accelerate growth and disrupt traditional advertising norms. Gudgel, who has extensive experience in digital advertising, aims to advance Verve’s initiatives in identity-less technologies. His previous leadership roles and consulting experience, including his work at Teads, will support Verve in refining media strategies to increase client value. This comes on the heels of a successful 2024 which saw major acquisitions and product launches, positioning Verve as a leader in the also evolving mobile SSP landscape.
This appointment follows a momentum-filled 2024 for Verve that included acquiring Jun Group for €170m, launching new marketplaces, and releasing privacy trend research.
Grant's broad tech and advertising background, as well as his creative approach to problem-solving modern ad tech challenges, make him a perfect fit to drive forward Verve's vision.
#advertising-technology #leadership #digital-advertising #identity-less-technologies #company-growth
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