UW Athletic Department Creates Internal NIL and Influencer Marketing Unit Dawgs Unleashed
Briefly

"The City of Seattle, combined with the brand affinity of UW, creates marketing opportunities for our student-athletes that are unmatched anywhere else in the country," said Chun. "With 12 Fortune 500 companies and many other outstanding businesses in our region, Dawgs Unleashed will capitalize on a metropolitan area that features some of the biggest brands in the world."
"Dawgs Unleashed will integrate with UW's multimedia rights partner to showcase influencer marketing opportunities, bolster partnerships through Husky student-athletes and UW marks and logos..."
"Knight will capitalize on meaningful Name, Image, and Likeness and influencer marketing opportunities through UW's development and local business communities, serving as a centerpiece of a collaborative group of connected units."
Read at 247Sports
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