Outbound lead generation, originating from the pre-internet era, relied on direct communication methods like phone calls and networking at events to connect with potential customers.
The transition to inbound lead generation has transformed sales strategies, leveraging digital channels and content marketing to attract customers rather than push products on them.
My experience spans 14+ years in go-to-market strategies, demonstrating how a blend of traditional outbound methods and modern technologies can be effective in gaining an edge in competitive markets.
Building revenue engines during challenging times, such as COVID-19, showcased the adaptability required for startups to pivot and maintain growth through innovative sales techniques.
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