The goal of this work is to introduce New York Times readers to a first-of-its-kind publication, encapsulating the role wealth and inheritance play in the cultural zeitgeist of American communities. This work pays homage to the forefathers of the Harlem Renaissance and brings those stories forward through Americans who are continuing the work their ancestors began.
The campaign aims to celebrate Black excellence and achievement, connecting with diverse communities around redefining and accumulating generational wealth as part of U.S. Bank's broader initiatives.
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