"In this climate, commerce creators have a direct impact on audience buying decisions and brand loyalty, as shoppers become more selective with their spending," said Brian Klais.
"Both parties rely on measurement to illustrate success but are concerned with it being outside their control," highlighting the reliance on metrics amidst the uncertainty in the marketing landscape.
"47% of brands prefer flat-fee with performance bonuses, with nearly half of creators citing rate negotiation as their biggest challenge in working with brands."
"64% marked shifts in social media algorithms changing as their top concern in the next year, impacting their income and business."
#influencer-marketing #audience-attention #compensation-models #social-media-algorithms #e-commerce-trends
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