URL Genius x impact.com: Commerce Creator SurveyCreators face competition challenges, with 45% highlighting audience attention as their top issue this holiday season.Measurement difficulties are a common concern for both brands and creators in assessing marketing campaign success.
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Steve Goldstein: Quality Over Quantity Is A Growth Strategy - RAIN NewsCreators face a challenge of competing for audience attention in a crowded media landscape, reflected in Disney's $4 billion loss due to storytelling overload.