The CMA has found that Google uses its services to unfairly boost AdX over rival ad auction platforms, potentially violating antitrust laws.
The regulator charged that Google's practices allow AdX to win more auctions by permitting it to bid first and inflating bid values.
The CMA’s statement reveals that Google favors AdX by offering it exclusive opportunities from some advertisers, further crippling competition among ad services.
The investigation into Google by the CMA highlights serious concerns about the competitive landscape in digital advertising and potential regulatory fines.
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