Consumers aged 16-26 were the most active buyers on social media, with 68% shopping on these platforms, a 40% increase from 2022, TikTok Shop being the most favored (71%).
Facebook Marketplace leads in social media shopping preference with 50%, followed by TikTok Shop (45%) and Instagram (33%); all age groups reported an increase in social media spending.
On average, UK social media shoppers make four purchases a month, below the US (five times) and Hong Kong (seven times), with an average transaction value of £117.81.
Only 29% of businesses use social media as a sales channel, despite 71% reporting improved revenue; concerns about fraudulent activity deter 17% of people from using social media for shopping.
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