UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition
Briefly

from Exchangewire2 months ago
Global ad spend is forecasted to grow by 6.8%, but the UK is set to see an even stronger increase of 7.5%, largely driven by digital media.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/04/uk-ad-spend-to-grow-7-5-in-2024-temu-leans-into-faster-delivery-walmart-completes-vizio-acquisition/
Temu is responding to delivery speed demands by partnering with UK-based suppliers, allowing for next-day delivery, particularly for bulky items that are expensive to ship from China.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/04/uk-ad-spend-to-grow-7-5-in-2024-temu-leans-into-faster-delivery-walmart-completes-vizio-acquisition/
Walmart's acquisition of VIZIO for USD$2.3bn will enhance user shopping experiences and provide new advertising opportunities, leveraging VIZIO's large ecosystem of smart TVs.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/04/uk-ad-spend-to-grow-7-5-in-2024-temu-leans-into-faster-delivery-walmart-completes-vizio-acquisition/
Read at Exchangewire
#uk-advertising #e-commerce #temu #walmart-acquisition #digital-media-growth
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