Twitter analytics staff decimated by layoffs and resignations
Briefly

Layoffs and resignationsincluding a wave over Thanksgiving weekendhave decimated the insights and analytics teams at Twitter, according to people familiar with the matter, leaving questions about who's still around to handle audience measurement and brand safety issues.The departures are among thousands that have reduced Twitter's workforce by more than half since Elon Musk took control of the social platform late last month, but now appear to be particularly steep in measurement and analytics.
Read at adage.com
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