'Now This Is Taxes' showcases the next generation of tax preparation, ushering in a new era of tax filing for both customers and accountants, that brings revolutionary, 'done-for-you,' solutions to the market'.
TurboTax is betting on AI to deliver an enhanced experience compared to old-school ways of filing taxes. More than 10 million people switch preparers every year.
'Now This Is Taxes' includes several spots that will run primarily in the U.S., with a few running in Canada, and ads will span various channels.
The campaign's marketing mix includes collaborations with NCAA, Netflix, Prime Video, Spotify, TikTok and YouTube, again confirming TurboTax's significant media presence.
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