Many firms today are wasting half their marketing expenses on disloyal customers who will never stick around long enough to pay back the acquisition investment.
For a mature company, a 2-3% increase in retention rates can lead to a double-digit increase in revenue and operating income in just a few years.
Great customer experiences increase the chances of repurchases and renewals by 82% - Gartner.
Businesses that focus solely on customer acquisition are overlooking a crucial profit driver.
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