True Religion has launched its 'Own Your True' campaign featuring Brazilian pop star Anitta, aimed at encouraging consumer self-expression and individuality. This initiative coincides with a pivotal moment for the brand following its acquisition by Acon Investments. The campaign will utilize social media and star ambassadors, with a focus on authenticity that resonates with contemporary retail strategies. CEO Michael Buckley noted that this campaign is integral to broader growth ambitions, positioning True Religion as a serious cultural force.
The company is now well positioned to embark on this exciting new chapter with cultural leadership at the forefront, aiming to build True Religion into a billion-dollar brand.
'Own Your True' isn't just a campaign; it's a statement of who we are now and where we're headed as a cultural force in the world of lifestyle brands.
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