Tropicana Pure Premium has launched a new campaign, 'The Juice That Starts It All,' highlighting moments of joy that may not be possible without the orange juice brand.
The move could help the marketer maintain its relevance, with it serving as the top orange juice brand in awareness, salience, preference, and brand loyalty.
#tropicana-pure-premium #advertising-campaign #branding #marketing-strategy #targeting-younger-audiences
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