Influencers like Thaddeus Yan can rapidly propel niche retail products into viral sensations by buying and showcasing them on social media platforms like TikTok, influencing purchase behavior and driving up demand.
The power of social media means that trends can instantly spread nationwide, significantly altering the way retail products gain popularity compared to the past when trends were more localized.
When niche items like Trader Joe's mini cooler bags go viral due to influencer promotion, companies can leverage the moment by engaging with fans online and creating new marketing strategies to capitalize on the trend.
Trader Joe's limited social media presence allows content creators, particularly on platforms like TikTok, to step in and shape the narrative around products, influencing consumer interest and driving sales.
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