Lloyds Banking Group, the biggest spender in UK financial services, is shifting towards future-oriented branding as part of its major refresh, pushing media investments over £50m.
American Express, ranked second in media spending, enhances its brand value significantly through strategic partnerships, underlining the importance of collaboration in modern finance marketing.
The top 20 budget-holders in the UK finance sector all report media spends exceeding £5m, reflecting a concentrated investment primarily among banks and insurers.
The significant media spends across these established UK financial brands demonstrate a crucial strategic shift towards 21st-century marketing efforts, marked by rebranding and partnerships.
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