EJ Cho founded Tofu, an AI-driven B2B marketing platform, after experiencing inefficiencies with various single-use marketing tools while launching his first company in 2018. Motivated by generative AI advancements in 2022, Tofu consolidates marketing campaigns into a single, integrated platform that personalizes content for different customer types and automates modifications across marketing channels. Cho and his team consulted over 40 CMOs to identify pain points, focusing on the need for content personalization and repurposing, ultimately aiming to enhance efficiency in B2B marketing strategies.
"I had to learn and juggle all these different tools. It felt like a very inefficient way of getting your word out to users. I've always been fascinated about how to make marketing a bit more efficient and effective."
"Tofu’s team consulted more than 40 different CMOs before writing any code, Cho said, to figure out what their biggest pain points were."
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