"From multiple streaming platforms and retail choices, to differing news cycles and information bubbles, attention fatigue is a problem. In an era of unlimited options, there's an inherent tension between wanting to pare back to the basics and wanting it all. For millennials and gen Z, who are so entrenched in the chaos of consumption, we will continue to see a shift toward living and consuming with intention, and aligning with brands that embody specific values. That may mean audiences scale back to one to two streaming platforms, become more thoughtful about who they follow, or stick to just a handful of curated brands for all their needs. Brands will need to focus on intention over attention when planning how and where they show up, and the values they showcase. With attention in such short supply, every interaction must have meaning."
"2024 will be the year advertisers, media executives, and the public abandon analog media and fully embrace digital. Streaming TV, video games, and social media have all eclipsed cable and broadcast viewership last year."
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