"The saga, while unfinished, has spotlighted the complex process of filing trademarks that capture a viral moment - and the battle that social media content creators face to both get credit and find protections to monetize off the trends they popularize."
"Social media's love for 'very demure' content started in early August, when Lebron took to TikTok to describe the hair and makeup she was wearing to work."
"Content creators can make meaningful income after gaining social media fame through avenues like direct brand sponsorships and viewer donations. And for Lebron,... her viral moment allowed her to finance the rest of her transition."
"Lebron's own trademark filings are still pending, and it could be a while before there's a final determination. But the move is particularly notable after several other individuals with no known connection to Lebron separately tried to register demure-related trademarks in an apparent effort to capitalize on the success of those phrases."
Collection
[
|
...
]