TikTok, Warner Bros. partner to let users discover theatrical releases and stream TV shows | TechCrunch
Briefly

TikTok's latest offering creates opportunities for users to discover movies and TV shows. 'Spotlight' engages creators through rewards like exclusive frames, filters, merchandise, and tickets.
Warner Bros. leverages TikTok's Spotlight to promote 'House of the Dragon' with creators making related content. Select creators get rewards like limited profile frames based on the show's themes.
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