Brandy Leigh, a 50-year-old mother of six in Indiana, found success on TikTok Shop after transitioning from raising children to selling products. Her relatable style and direct selling approach led her to earn $95,000 in commissions, a life-changing experience for her.
Influencer marketing is evolving, with TikTok Shop enabling creators with just a few followers to sell products directly via videos. This changes the landscape, making it accessible for ordinary people to benefit from affiliate marketing without needing a massive following.
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