TikTok Updates Search Ads Campaigns with Keyword Targeting
Briefly

from Social Media Today4 months ago
TikTok's Search Ads Campaign allows advertisers to select relevant keywords, giving full control over content presentation on search results, matching it to user intent.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-updates-search-ads-campaigns-with-keyword-targeting/727957/
With 57% of users employing TikTok's search functionality, this feature highlights the platform's growing role in product discovery and consumer engagement.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-updates-search-ads-campaigns-with-keyword-targeting/727957/
Brands utilizing Search Ads alongside In-Feed Ads experience an average 20% increase in conversions, showcasing the effectiveness of this dual approach in advertising.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-updates-search-ads-campaigns-with-keyword-targeting/727957/
Quick searches are common with 23% of users searching for something within 30 seconds of opening the TikTok app, emphasizing the need for brands to optimize search presence.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-updates-search-ads-campaigns-with-keyword-targeting/727957/
Read at Social Media Today
#tiktok #advertising #search-ads #product-discovery #marketing-strategy
[
|
]