A report by Guggenheim Partners reveals that American TikTok users spend an average of 107 minutes daily on the app, outperforming YouTube and Facebook significantly. This high usage is bolstered by 'superusers,' who scroll for at least 61 minutes. The findings come amid uncertainties about TikTok's future in the U.S., with legislative pressure for its sale due to fears of potential espionage by the Chinese government. Despite concerns, a substantial number of users remain unconcerned, while TikTok and YouTube emerge as leading competitors among teens.
The report from Guggenheim Partners highlights that American TikTok users average 107 minutes of daily usage, far exceeding other platforms like YouTube and Facebook.
47% of daily TikTok users, referred to as 'superusers,' scroll the app for at least 61 minutes, contributing significantly to its high average usage.
Despite concerns over privacy and espionage, the majority of Americans appear unconcerned about TikTok's ownership by China's ByteDance.
Guggenheim’s report notes TikTok and YouTube are fierce competitors, reflecting changing preferences among U.S. teens regarding app popularity.
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